Internet Reputation Manager
Keep companies safe from negative publicity in the Internet.
Sports Marketer
Promote teams, athletes, or sports as a whole.
A trip to any sports bar, stadium, or Super Bowl party will confirm it: A fan isn’t a tepid admirer or a fair-weather friend, but a devoted enthusiast who sweats zeal for his or her favorite sport, player, or team.
Sports Marketers know that fans aren’t just good spectators. Because they’re so passionate and loyal, they’re also good consumers. Employed by sports teams, event planning companies, and marketing agencies, Sports Marketers are therefore paid to harness the energy of fans, and channel it into purchasing behavior—either by marketing “of” the sport or marketing “through” the sport.
Marketing “of” the sport means advertising, promoting, and branding sports, teams, and players in order to sell tickets and merchandise. For instance, you might create TV advertisements for the NFL, launch a social media campaign for the Olympics, or organize a publicity event for the likes of Serena Williams. Similarly, you might put someone like Michael Phelps on a cereal box. Although it sells cereal instead of swimming, the sport nonetheless benefits from branding and exposure.
On the other hand, marketing “through” the sport means recruiting sponsors and advertisers who want to reach fans, and are willing to pay to do so. For instance, you might sell McDonald’s ad space on a stadium billboard, negotiate a deal with Nike to provide apparel for team players, or allow Gatorade to paint its logo on the field if it agrees to sponsor a championship game.
Although free tickets to the game are definite perks, your job as a Sports Marketer isn’t playing sports or watching sports. It’s selling them.
Personality Traits
Leader: You're good at taking charge, giving directions, and inspiring other people.
Team Player: You're able to listen, communicate, and work with tons of different people.
Detail Oriented: You pay close attention to all the little details.
Salary and Education
How much does a
Sports Marketer make?
Nationally: ~ $113,000
Main education level: Bachelor's
source: US Dept of Labor
Become a Fashion Marketer
Fashion Marketer schools closest to Los Angeles, CA 90051 change location
See all schools offering Fashion Marketer training programs
Other Careers You May Like
Bridal Consultant
Help would-be brides plan their weddings.
Advertising Manager
Develop ad campaigns by managing one or all areas of an ad department.
Image Consultant
Advise clients on how to look good.
Advertising Director
Create and execute an overall advertising plan for your company.