Social Media Strategist

The term social media is thrown around today with a common understanding unheard of 10 years ago. In fact, the job of Social Media Strategist didn’t exist 10 years ago. Now, using the resources of social media is part of most business plans. To ignore the influence and marketing possibilities of social networking sites such as Facebook, Linkedin, and Twitter could mean sacrificing a portion of your target market.

Social Media Strategists make sure that the company they represent takes advantage of all the things social networking has to offer in terms of marketing, advertising, and recruiting new customers.

The process starts by evaluating the needs and goals of the business. As a Social Media Strategist, you ask a lot of questions—often questions the people within the company haven’t asked themselves. Do you have a Twitter account? What do you use it for? Who do you hope to target with your Facebook page?

Once you have an idea of their goals, you formulate a plan. It might start by initiating accounts on popular social networking sites, or finding ways to increase the number of followers on existing sites. You also evaluate company blogs and consider what kind of content is most effective as a sales tool for the company.

Working as part of a team is a key component of your success. You consult with the business’s advertising and marketing departments so that all campaigns represent the same tone and company image. You also coordinate contests, giveaways, and new product launches.