Marketing Professor

Marketing is like singing. Technically, everyone can do it (as evidenced by the throngs of songs sung in showers, cars, and karaoke bars). However, only a select few can do it really well. Like a Voice Coach, therefore, it’s your job as a Marketing Professor to teach people how to market products and services as if they’re the Celine Dions of their industry.

Employed by colleges and universities, as a Marketing professor you’re a Teacher in business and marketing programs at both the undergraduate and graduate levels. Charged with teaching the principles and practices of marketing, as the Marketing Professor you instruct future marketing professionals on topics such as branding, communications, market research, new product development, competitive advantage, and return on investment (ROI), as well as on individual marketing tools and tactics, such as advertising, search engine optimization (SEO), content marketing, social media, public relations, etc.

Like Professors in other subjects, you spend most of your time in the classroom, where your duties include advising students, planning curriculums, choosing textbooks, preparing syllabi, giving lectures, assigning and reviewing homework, and giving and grading exams. However, teaching for you — unlike, say, an English Professor — may only be a part-time endeavor; if it is, you also might work in the field (as a Marketing Director, for example, or a Chief Marketing Officer).

Because the modern world is oversaturated with marketing messages — in newspapers, magazines, TVs, radios, phones, billboards, websites, and virtually everywhere else people read, watch, or listen — marketing successfully is more difficult today than ever before. As someone who teaches it, therefore, you’ve definitely got your work cut out for you!