Digital Strategist

Explorer of the digital marketing jungle and champion of higher profits, the Digital Strategist is in charge of taking on the relatively new world of digital media. Covering everything from internet and social networking sites, like Facebook, to cell phones and digital tablets, a Digital Strategist’s role within the company is to create, execute, and evaluate marketing strategies that reach new customers and increase sales through the use of digital technology.

A Digital Strategist’s workday varies depending on what stage they’re at within a new project. First comes the planning stage. Here, you examine the possible digital platforms for marketing your company’s services, like a phone app or a Twitter account. Next, you determine the profit you expect to make and the cost of creating this app.

The app itself won’t earn you money, but if it drives new customers to your website, you could see a boost in sales. Finally, you put your team to work creating this new content. Once it’s been on the market for a while, you run reports to see if it’s boosting sales, or if it’s time to head back to the drawing board.

As a Digital Strategist, you need to think outside the box and try marketing strategies no one’s ever tackled before. After years of mail-order ads and print catalogs, businesses already have a good grasp on what works best for print advertisements. When it comes to technology though, it’s up to you to pave the way to bigger profits.