Creative Director

Creative Director Career

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A Creative Director is the boss of all creative endeavors at a company. This title tends be used interchangeably with that of an Art Director, or someone in charge of all visual artistic productions. However if both positions exist the Creative Director is the higher of the two, as “art” is only one of several creative categories that fall under the Creative Director’s control. If you are at an advertising agency, for example, you will coordinate between the head of the design team (the Art Director), the head of the writers, and the head of the production team to put together a commercial campaign.

Your daily duties could include approving the sketches for a new media campaign, sitting down with the writers to brainstorm new ideas, or deciding that the overall feel of an exhibit is off and getting the staff back in to fix it. You most often will work at an advertising agency, but also can be found in most other industries including broadcast media, print media, museums and so forth.

On the whole, it is your job to make sure that all imaginative and subjective elements of a production—be it the writing, the graphic art, or the choice to include a group of mimes in the commercial—are visually appealing, emotionally stimulating, and generally beneficial for the promotion of your brand.

How do I become a Creative Director?

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This is an executive-level position and you will need a degree and a lot of work experience to attain it. What’s nice is that for both degree and experience you can work in most artistic fields: illustration, copywriting, graphic design and so forth. So pick what you like and try it out.