Copywriter

Copywriter Career

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A Copywriter creates text for businesses. A Copywriter is also a large presence in advertising agencies, but also standard hire in many other companies including non-profits and medical organizations. And although a writer you are no novelist: Your work, if you’re a Copywriter, is short and pithy. Your goal is to catch attention and be remembered.

You begin your work by reviewing the information you will be writing. You then meet with clients to figure out your tone and voice, and to understand the industry for which you are writing: Is it consumer directed or business-to-business? An informational brochure or an ad to fly to panama? Once you figure out your audience and medium you write your piece in the humorous, informational, or depressing tone you decided upon with the client.

Your work is found in commercials, brochures, on websites, and in broadcast media. You can freelance and write TV jingles and and billboard slogans, or work in-house for an advertising agency and do all the dialogue in their commercial campaigns. In fact, almost anywhere you look there is copy writing. Like the brochure you received last week about saving pandas. Or this whole job description.

How do I become a Copywriter?

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This is an industry where you can build a brand for yourself. A degree will help you land an entry level job and generally give you more respect to start with. However if you can get in without a degree, you stand an equally good chance at moving up on your own merit.