Public Relations Manager
Work with the media to build a good reputation for your company.
Plans and directs activities to secure and maintain underwriting of public television or radio programming: Reviews reports, periodicals, and other materials to identify prospective funding sources for proposed broadcast programs. Directs and counsels subordinates in developing strategies to secure program funding and negotiates final agreements with funding establishment representatives. Serves as liaison between station’s legal, programming, public information, and other departmental staff and funding establishment personnel to provide information on status of projects and to resolve problems. May specialize in solicitation of funding from government, foundation, or corporation sources.