Use computer programs to create and format words and art for printed ads.
Anytime you read something in print, be it on a website, poster, advertisement or in a book, you’re looking at the art of typography and the work of a Typographer. Typography is a field dedicated to the layout of letters (type), and a Typographer is the person who understands how to design and arrange these letters into different styles for a variety of purposes.
If you’re still confused, imagine a printing press with different stamps for each letter. Back in the day a Typographer would be the one to design and make each of these letter stamps and then lay them out to make the newspaper, seal, wanted sign or whatever was needed. Today Typographers use computers to do the same thing, digitally creating new styles of type and using specifically created software to play with layout before making a finished product.
Typography is needed for a lot of different products, especially now that there are so many ways to look at writing online. Your job might find you working on the signing for something traditional like a billboard, poster, book, logo, map label, clothing line, or instrument panel. Or you might be working on a website or video game, even Graffiti Artists are considered Typographers; basically you deal with anything that needs writing in or on it. You focus on the sizing, color and spacing of type for each job, making sure the finished product looks good and is easy to read.