Social Media Manager

Handle the day-to-day aspect of running social media platforms.

Quick Stats


Salary Range
$23,000 – $86,000

Data from U.S. Department of Labor


What do Social Media Managers do?

Always getting yelled at for browsing Facebook at work? Not at this job. As a Social Media Manager, you’re the in-the-know person who keeps your clients connected with the top-performing social networks. Updating Twitter feeds, replying to customers on Facebook, and adding other respected clients to your company’s LinkedIn profile all play a role in creating an online presence to make your client the next big thing.

As a Social Media Manager, you need to focus on branding in order to succeed in branding your company. In a nutshell, a company’s brand is its identity. Logos, colors, and taglines all merge to create a one-of-a-kind personality. See a simple check mark on a shoe and you instantly think Nike. That’s branding at its finest.

Planning out a company’s brand and how that will translate on the computer screen is the focus of your work as a Social Media Manager. After determining the company’s look, style, and voice, you make sure all departments are up to speed. If the advertising department is creating formal and sophisticated banners while the editorial team is churning out cute and playful taglines, then you need to step in and get them on the same page.

Finally, there’s the implementation stage where all your hard work goes live. Your company is all over the social networking sites, and your crew is ready to interact with customers and update information on a monthly, or even daily, basis. Thanks to you, your clients no longer need a Rolodex. All their connections exist in the cyberworld.


Should I be a Social Media Manager?

You should have an associate's degree or higher and share these traits:
  • Independent: You enjoy flying solo and doing things your own way.
  • Team Player: You're able to listen, communicate, and work with tons of different people.
  • Trustworthy: You are known for your personal integrity and honesty.

  • Also known as: Commercial Lines Manager, Social Media Producer

    How to become a Social Media Manager

    We recommend at least an Associate's degree. Check out these schools offering Social Media Manager-related education!
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