Social Media Analyst

Monitor a company's online presence by following its social media stats.
picture of Social Media Analyst

Quick Stats

Very Good

Salary Range
$33,000 – $111,000

Data from U.S. Department of Labor

What do Social Media Analysts do?

Some corners of the Internet are like the Wild West: unfamiliar, undeveloped, and ungoverned. Social media is one of those corners. Of course, every Wild West town needs a Sheriff to lay down the law. And when it comes to social media, that Sheriff is often a Social Media Analyst.

As a Social Media Analyst, you navigate the developing world of social media by establishing benchmarks, metrics, and best practices for social media success. In other words, you figure out what works in the world of social media marketing.

An expert on social networks like Facebook, Twitter, LinkedIn, and Foursquare, you’re like a regular Marketing Analyst in that you spend your days evaluating market opportunities, and deciding which are the best and why. The social media equivalent of a Web Analytics Specialist, you do that by monitoring key performance metrics like how many people visit social media websites, how long they stay, and how much content they read.

Of course, your job as a Social Media Analyst is more than monitoring social media metrics. It’s also managing them: It’s up to you to set goals for continuous improvement and to create an action plan for achieving them in collaboration with other social media professionals, such as Social Media Managers and Social Media Producers. That plan might include strategies such as content marketing and search engine optimization, or it might call for participating with more or less frequency in a greater or fewer number of social networks. Always, however, you’re a social media weathervane, advising on which way the wind is blowing and how to best take advantage of the breeze.

Should I be a Social Media Analyst?

You should have a bachelor's degree or higher and share these traits:
  • Trustworthy: You are known for your personal integrity and honesty.
  • Logical Thinker: You take a step-by-step approach to analyze information and solve problems.
  • Reliable: You can always be counted on to do a good job.

  • How to become a Social Media Analyst

    Most Social Media Analysts have a Bachelor's degree. Chart?chd=s:aaa9rd&chl=|||bachelor%27s+%2875%25%29|master%27s+%2821%25%29|doctorate+%284%25%29&cht=p3&chs=466x180&chxr=0,0,75
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