Search Marketing Strategist

Promote a company online through SEO tactics as well as paid ads.
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Quick Stats


Salary Range
$42,000 – $118,000

Data from U.S. Department of Labor

What do Search Marketing Strategists do?

A Search Marketing Strategist helps a company advertise, market, and promote itself on the Internet via search engines. After all, amid millions of websites, finding exactly what you’re looking for online can seem impossible — especially if what you’re looking for is a customer. That’s because a company’s website is the digital equivalent of the proverbial needle in a haystack: Finding it is rarely easy. That is, unless a Search Marketing Strategist is involved.

As a Search Marketing Strategist, you’re like an SEO Analyst or SEO Consultant: You accomplish your work primarily with search engine optimization, or SEO. The process of “optimizing” a website so that it ranks near the top of users’ search results, SEO requires you to research the keyword terms that people type into search engines to find what they’re looking for, then drive Internet traffic by creating website content that effectively uses those terms.

That type of SEO, called “organic search,” is only part of your job, however. Another part is “paid search,” which requires using the same keyword research to write, purchase, and place paid advertisements — called “Pay Per Click” (PPC) ads — that appear within and alongside users’ search results.

Finally, your job has two more elements: The first is link building, which involves establishing relationships with complementary blogs and websites so they’ll link to your content (which improves search engine rankings). The second requires being a Web Analytics Specialist by regularly analyzing and reporting the performance of your website and PPC ads for the purpose of improving them.

Basically, you’re a digital Fisherman: It’s your job to bait the hook and catch the fish!

Should I be a Search Marketing Strategist?

You should have a bachelor's degree or higher and share these traits:
  • Logical Thinker: You take a step-by-step approach to analyze information and solve problems.
  • Independent: You enjoy flying solo and doing things your own way.
  • Outside the Box Thinker: Your creative brainpower gets a workout as you come up with innovative ideas.

  • Also known as: Interactive Marketing Strategist, Interactive Media Marketing Strategist, Internet Marketing Strategist See More

    How to Become a
    Search Marketing Strategist

    We recommend at least a Bachelor's degree. Check out these schools offering Search Marketing Strategist-related education!
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