Decide what goods a retail store will sell, and how they will be marketed.
The world of science is technical. It can also be fascinating, life changing, and rife with possibilities. Often, though, there’s a gap between those who study exciting breakthroughs in science (researchers, Doctors, and Scientists) and those who may take an interest in them (general public, students, and other Scientists). It’s the job of the Science PIO (Public Information Officer) to bridge that gap, and present information to the media and the public in an accessible and interesting way.
As a Science PIO, you’re in charge of translating scientific jargon into everyday language. That means you must speak science-ese. Your understanding of research, medical procedures, chemicals, earthquakes, geology, and related topics makes you the perfect match for the Science PIO job.
To imagine a day in the job, think about the Speaker of the House spewing scientific information when he speaks. That’s your job. You might work for a university, a research facility, a laboratory, or a museum. In addition to news releases, you might update the company blog, oversee the information on the website, write an article for the newspaper, or submit to interviews from Science Journalists.
Wherever you swap out your lab coat for a microphone, you tackle questions from the media and organize press conferences to share the most recent activities from the lab. It’s an exciting day when you report on advancements in medical research or explain the identification of a new species of animal!