Promotions Designer

Dream up innovative marketing gimmicks.
picture of Promotions Designer

Quick Stats

Salary Range
$23,000 – $86,000

Data from U.S. Department of Labor

What do Promotions Designers do?

As a Promotions Designer you create innovative promotions, which are flashy programs that draw in customers. This includes marketing concepts, promotional packets (vacation cruise for four!), flyers, and invitations for your clients. As a Promotions Designer, you may be in charge of promotions for a large company, or a single person.

You will be told by your Manager or Director what idea they want to release, then you make it happen. The daily tasks of the Promotions Designer are to develop and create images, pictures, and fonts into a finished product intended to catch a customer’s eye in your predetermined demographic.

This is a creative position and requires a creative, artistic eye as well as strong graphic design skills. You should know Photoshop really well, and you should know how to work in various mediums of advertising: print, web, TV, product placement and more. There are many ways for you to get your campaign out there, but you must first create that campaign, and figure out the best way to make all of those outlets work together and work for you.

You’ll also need to be aware of the market you’re designing for. Your promotions for toys will look different than those for high fashion shoes. So get your research done, and figure out the themes, colors, and trends that will sell to your audience.

Should I be a Promotions Designer?

You should have an associate's degree or higher and share these traits:
  • Detail Oriented: You pay close attention to all the little details.
  • Team Player: You're able to listen, communicate, and work with tons of different people.
  • Levelheaded: You hold your emotions in check, even in tough situations.

  • How to become a Promotions Designer

    We recommend at least an Associate's degree. Check out these schools offering Promotions Designer-related education!
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