Decide what goods a retail store will sell, and how they will be marketed.
The Product Marketing Director is the glue holding the marketing department, and other sales-related teams, together. Product Marketing Directors focus on company branding and consistent performance worldwide.
While the Product Marketing Director is the train station, the Product Marketing Managers are the trains. The trains all return to the train station to receive their assignments and to collaborate with each other — if trains could collaborate.
As the Director, you review marketing research, data, and performance statistics that the Managers and Marketers deliver to you. You assign individual projects to different teams, and check that projects all work toward the bigger picture of your company’s identity and sales quota. While others look at projects up close with a magnifying glass, you use a telescope to view them from afar.
Often, part of your job involves coordinating not just one office’s efforts, but global efforts as well. Your company’s logo, color scheme, and customer satisfaction values should be the same whether in Japan or in Brazil. This builds a strong customer base and boosts sales.
To keep everyone on track, you spend much of your time in your office reviewing progress reports and assigning tasks. You can’t tackle every detail of a project alone, so you delegate the responsibilities to others in the department. Your leadership keeps a company moving forward, making money, and — most importantly — pleasing customers.