Decide what goods a retail store will sell, and how they will be marketed.
A fundamental question lies at the heart of every business plan: How do we sell our products? While Project Managers focus on product development, Product Marketers focus on marketing the product to customers. The Product Marketer is a sales-driven Gardener nursing a seed — an advertising idea — into a full-grown plant: a marketing plan.
As a Product Marketer, you answer three basic questions about your company’s latest product: Why is it important, who wants to buy it, and how can you best advertise it? This involves research and collaboration with the marketing team. You choose pricing based on your competitors, and evaluate your target audience to create an advertising campaign that appeals to them most.
Once you set the project in motion, you assign different people to create sales materials, social networking pages, a website — anything related to your campaign. You take orders from the Product Marketing Manager or Product Marketing Director, who may ask you to give a product presentation to potential investors or create a multicolored pie chart representing current sales data.
Your product’s development phase ends with customer feedback and minor tweaks to work out software bugs or to fix common complaints. Then it’s on to the next product. You’ll find yourself juggling multiple projects — all at different stages of development — at once. Variety is the spice of your job.