Decide what goods a retail store will sell, and how they will be marketed.
As a Product Development Manager, you’re the life force behind bringing a brand-spanking-new product into the world. From the early stages of planning to the big reveal and marketing scheme, Product Development Managers have a guiding hand in the process of creating, branding, and selling an idea.
Why are certain items on the market more successful than others? Not only do Product Development Managers have an answer to that question; oftentimes, you are the answer. You hold together the talented group of people who work on product development, making sure they stay on time and on budget. Product Designers and marketing professionals might have a tiff about the color of their new gadget, but you, the Product Development Manager, are the one to put your foot down and make a decision so production could continue.
Being head of an innovative endeavor also means that you get to have a lot of your own ideas included in the creative process, as long as you can also take a step back every so often. In order to have an analytic view of your team, you occasionally need to separate yourself so you can see if your product is heading in the right direction or turning down a dangerous road.
It can take years for a product to hit the market, and before it does, you have to sit through many unsuccessful meetings with focus groups and watch the logo change 11 times. But the struggle is rewarded. The true gratification comes when you walk down the aisles of a store, and see strangers pick up and buy what you worked so hard to create.