Political Consultant

Create strategies to get a political candidate elected.

Quick Stats

Salary Range
$49,000 – $155,000

Data from U.S. Department of Labor

What do Political Consultants do?

A Political Consultant “sells” Politicians to voters. In the same way that a company organizes an advertising campaign to convince consumers to buy its products, men and women who are running for office must organize election campaigns to persuade voters to trust — and, ultimately, vote for — them. To create and manage those campaigns, they hire Political Consultants.

It’s not an easy job. After all, there are products that practically sell themselves — for instance, ice cream on hot summer days, umbrellas when it’s raining outside, or sandwiches downtown at lunchtime. There are other products that are decidedly more difficult to market — for example, surfboards in ski towns and winter coats at the beach. Then there’s the Politician — probably the most difficult thing to sell.

Still, as a Political Consultant, you’re up to the challenge. An adviser for hire, you accomplish your work by planning campaign strategies, coordinating campaign staffs, and executing campaign activities. Hired by candidates directly as an independent contractor, or by PR and consulting firms as a temporary or full-time employee, you’re typically responsible for producing electronic, print, and television advertisements that promote candidates and criticize their opponents. You also engineer public relations efforts, which often include media appearances and interviews, press releases, and press conferences.

In addition, you organize and attend fundraisers, register voters, and supervise campaign employees and volunteers. And on top of all that, you advise candidates on everything from their platforms and positions to their appearance, mannerisms, and remarks.

Although Politicians typically govern as freethinking individuals, their campaigns often function as puppets that are controlled by committees. As a Political Consultant, then, you’re the head Puppeteer!

Should I be a Political Consultant?

You should have a doctoral degree or higher and share these traits:
  • Trustworthy: You are known for your personal integrity and honesty.
  • High Achiever: You love the challenge of tackling difficult work.
  • Persistent: You keep pushing through, even when faced with tough obstacles.

  • How to become a Political Consultant

    Most Political Consultants have a Doctorate. Start by getting your Bachelor's degree. Chart?chd=s:aaadn9&chl=|||bachelor%27s+%284%25%29|master%27s+%2817%25%29|doctorate+%2878%25%29&cht=p3&chs=466x180&chxr=0,0,78
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