Online Merchandiser

Use cool marketing tactics to encourage customers to buy online products.
picture of Online Merchandiser

Quick Stats


Salary Range
$42,000 – $118,000

Data from U.S. Department of Labor

What do Online Merchandisers do?

An Online Merchandiser helps Internet retailers sell products by making their e-commerce websites as seductive as department stores’ in-store displays. That’s not as easy as it sounds. You see, whether customers are there to browse or buy, a department store’s goal isn’t just selling them something they want; it’s seducing them into buying something they never even knew they needed. That’s what all those mannequins, window displays, samples, and floor models are for.

In other words, a department store is a lot like the forest during hunting season — and the customer’s the deer.

Because people are easily tempted by products they can see, smell, hear, and touch, “hunting” for customers is relatively easy in a bricks-and-mortar store. In an online store, however — where shoppers’ senses are seduction-proof — it’s downright difficult. Unless, of course, a company has the help of an amazing Online Merchandiser.

As an Online Merchandiser, you spend your days studying buyer psychology, then implementing strategies that take advantage of it to maximize online sales. For instance, you decide what products to sell online, in what quantities, and during what seasons. Next, you design and execute online product promotions, and develop competitive online pricing strategies. You also address issues related to online search, sorting, and filtering.

In addition, you coordinate the visual display and layout of products on e-commerce websites, which might encompass everything from product photographs to product placement. Finally, you measure the performance of online sales.

Basically, you’re the Manager of an online store: Instead of turning heads with in-store displays, however, you inspire clicks with great products, irresistible prices, and well-designed websites.

Should I be an Online Merchandiser?

You should have a bachelor's degree or higher and share these traits:
  • Independent: You enjoy flying solo and doing things your own way.
  • Detail Oriented: You pay close attention to all the little details.
  • Outside the Box Thinker: Your creative brainpower gets a workout as you come up with innovative ideas.

  • Also known as: Online Sales Specialist

    How to become an Online Merchandiser

    We recommend at least a Bachelor's degree. Check out these schools offering Online Merchandiser-related education!
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