Media Marketing Director

Plan and administer marketing of broadcasting television programs.
picture of Media Marketing Director

Quick Stats


Salary Range
$81,000 – $151,000

Data from U.S. Department of Labor


What do Media Marketing Directors do?

Plans and administers marketing and distribution of broadcasting television programs and negotiates agreements for ancillary properties, such as copyrights and distribution rights for films and audiovisual materials: Reviews inventory of television programs and films produced and distribution rights of broadcasting station to determine potential markets. Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors. Compiles catalog of audiovisual offerings and sets prices and rental fees. Negotiates with media agents to secure agreements for translation of materials into other media. Arranges for reproduction of materials for distribution and examines reproductions for conformity to standards. Edits materials according to specific market or customer requirements. Confers with legal staff to resolve problems, such as copyrights and royalty sharing with outside producers and distributors.


Should I be a Media Marketing Director?

You should have a bachelor's degree or higher and share these traits:
  • Detail Oriented: You pay close attention to all the little details.
  • Ready for a Challenge: You jump into new projects with initiative and drive.
  • Trustworthy: You are known for your personal integrity and honesty.

  • Also known as: Director, Media Marketing, Director of Market Analysis, Director of Sales and Marketing, Director of Sales Marketing See More

    How to become a Media Marketing Director

    Most Media Marketing Directors have a Bachelor's degree. Chart?chd=s:cca9cc&chl=no+college+%284%25%29|certificate+%284%25%29||bachelor%27s+%2884%25%29|master%27s+%284%25%29|doctorate+%284%25%29&cht=p3&chs=466x180&chxr=0,4,84
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