Media Director

Attract clients and manage staff for an ad agency.
picture of Media Director

Quick Stats

Salary Range
$57,000 – $123,000

Data from U.S. Department of Labor

What do Media Directors do?

In sales, it’s all about exposure. The Media Director of an advertising agency decides the when and where of ad placement for her clients. While Media Buyers and Media Planners handle the finer details of client accounts, the Media Director oversees the bigger picture. A Fisherman of the ad world, the Media Director hooks promising clients and reels them in.

Once you’ve climbed the ranks to the Director’s role, you have free rein to run the ad and marketing departments. Interviewing, hiring, and training staff become your responsibility. Building a tight-knit team helps everyone work together to meet goals.

Your average day is filled with meetings, first with your staff and then with your clients. You talk with prospective clients to strike a business deal, and brief your staff on the details. You assign staff members to different jobs while you keep an eye on all ongoing projects.

Your talents really shine when you’re planning a new ad campaign. The client tells you his goals and his budget, and you use statistics and a bit of intuition to craft a solution. From a handful of banner ads on web pages to a three-page colored magazine spread, your options vary widely. You aim for the cheapest campaign with the most exposure to pull in customers for your client.

At the end of the day, you and your team are the spotlight that presents your client’s products to the world.

Should I be a Media Director?

You should have a bachelor's degree or higher and share these traits:
  • Detail Oriented: You pay close attention to all the little details.
  • Ready for a Challenge: You jump into new projects with initiative and drive.
  • Reliable: You can always be counted on to do a good job.

  • How to become a Media Director

    Most Media Directors have a Bachelor's degree. Chart?chd=s:fqz9fa&chl=no+college+%285%25%29|certificate+%2814%25%29|associate%27s+%2822%25%29|bachelor%27s+%2854%25%29|master%27s+%285%25%29|&cht=p3&chs=466x180&chxr=0,5,54
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