Media Analyst

Monitor the success of ad campaigns by following the public's response.
picture of Media Analyst

Quick Stats

Salary Range
$67,000 – $128,000

Data from U.S. Department of Labor

What do Media Analysts do?

The press never stops, and as a company’s Media Analyst, your job is to make sure they’re constantly printing your client’s praises. By watching the media—including television, internet, and radio—as the Media Analyst, you keep an eye on who’s saying what about your client. You monitor your company’s reputation, and how well their products are selling.

Hear that customers find your client’s new cell phones too glitchy? Better roll out a fix, and fast! No one’s clicking your company’s web ads? Back to the drawing board as the Media Analyst, for an advertisement that looks a bit more sophisticated and a little less like it was drawn by a two-year-old.

The majority of your work week is spent researching data on your client’s latest advertisement campaigns, and their overall sales performance. You slice and dice that data until you’ve looked at it from every angle. Then you compose your findings in a detailed report.

But where does your information come from? A variety of sources, including the company website, online surveys, and television companies, provide the data you need. Knowing how many people watch your commercials or click on your online ads shows whether your company has wowed consumers or left them rolling their eyes.

The job is a mixture of logic and intuition. Numbers can show patterns, but you have to trust your instincts to advise the company on their next move. Taking a chance might just be the ticket to boosting profits sky high.

Should I be a Media Analyst?

You should have a bachelor's degree or higher and share these traits:
  • Detail Oriented: You pay close attention to all the little details.
  • Trustworthy: You are known for your personal integrity and honesty.
  • Ready for a Challenge: You jump into new projects with initiative and drive.

  • How to become a Media Analyst

    Most Media Analysts have a Bachelor's degree. Chart?chd=s:aef9ga&chl=|certificate+%286%25%29|associate%27s+%287%25%29|bachelor%27s+%2878%25%29|master%27s+%288%25%29|&cht=p3&chs=466x180&chxr=0,0,78
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