Decide what goods a retail store will sell, and how they will be marketed.
A Lobbyist is essentially a Courier who delivers the messages of associations and special interest groups to Politicians and Policymakers. Composed of individuals who would otherwise not be heard by the government, these groups turn the volume up on their voices — loud enough for their local, state, and federal government to hear them over the din of millions — by getting Lobbyists to act as their loudspeaker.
You see, although Abraham Lincoln famously called America’s democracy a government “of the people, by the people, for the people,” that sort of government is doable only if the population is measured in millions. Now that the U.S. population is measured in the hundreds of millions, it’s a much more difficult proposition. It’s kind of like whispering your order in a crowded restaurant and expecting the Waiter across the room to hear it. That’s where the Lobbyist steps in.
As a Lobbyist, you’re employed by communications and lobbying firms, which are hired by companies, organizations, and industries. You meet with your clients about their wishes, opinions, and interests, and then represent them in meetings with Lawmakers, during which you try to influence votes on pending legislation, as well as the parameters of the legislation itself.
Of course, you don’t just represent your clients to Lawmakers; you also represent laws to your clients — and the general public. You create press releases, press conferences, pamphlets, and presentations to help them decipher the content and potential impact of bills so they can react.
Whether you work for Animal Rights Activists, big business, labor unions, or any of countless other interest groups, you’re basically the political equivalent of a Public Relations Representative: You’re paid to persuade!