Use computer programs to create and format words and art for printed ads.
Prepares advertising layout for reproduction according to customer specifications, utilizing knowledge of display techniques: Cuts out and trims photograph, drawing, or color sketch in order to create balanced layout and focus consumer attention on advertisement, using cutting tools and stencils. Mounts layout units on backing material and draws lines to indicate position of units, using pen. Draws functional and decorative borders around layout, using marking and measuring instruments. Positions hand-lettered copy on layout. Writes reproduction instructions outside layout border.