Investigate events and people to tell the public what’s going on.
Interactivity Editors are Editors who work for newspapers, magazines, radio stations, or TV networks. Instead of traditional content like articles and stories, however, they manage online conversations between Journalists and consumers.
You see, like so many things, technology is transforming news from a one-way conversation to a two-way dialogue. In the past, Journalists reported the news while consumers listened. Today, Journalists are having conversations in which consumers are participants. That’s why the role of Interactivity Editor is so important.
As an Interactivity Editor, you’re the journalistic equivalent of an Online Community Manager: A bridge connecting those who publish news to those who consume it, you spend your days “interacting” with audiences on websites, blogs, and social networks. When readers start a discussion on your newspaper’s website, you join it. And when someone asks a question on your magazine’s Facebook page, you answer it.
Your job doesn’t end there, though. You also have three kinds of editorial duties. First, you watch social networks for trends, including what topics the audience finds most interesting. Based on your findings, you then serve as readers’ voice in meetings where it’s decided what stories will be assigned and published.
Second, you ask the audience for suggestions and submissions. This might include ideas for articles, leads for sources, or user-generated photos for use as content.
Third, you serve as a social media “ evangelist ” in the newsroom, encouraging Reporters to use social media and teaching them how. The result for your news organization: Reporting builds relationships, and relationships generate revenue!