In-Store Demonstrator

Offer shoppers a taste or a look at your company's newest product.
picture of In-Store Demonstrator

Quick Stats

Salary Range
$17,000 – $44,000

Data from U.S. Department of Labor

What do In-Store Demonstrators do?

The best way to sell a new product is to get it into the customer’s hands. With their full attention, you’re able to explain the benefits of the product and encourage them to buy. As an In-Store Demonstrator, you strategically place yourself at the entrance to an aisle, or set up in another highly visible location. Your table holds samples, coupons, and information about the day’s product.

Speaking of the product that an In-Store Demonstrator handles, well, that varies widely. If food and drink are your pleasure, you might cook meats, bake cookies, shovel chips out of a bag, cut cheesecake into small portions, or pour samples of beer or juice. Whatever the food product, the In-Store Demonstrator makes sure it’s properly cooked, offers recipe and serving suggestions, and generally promotes the product’s benefits.

Outside of foods, you might demonstrate the many uses of a multi-tool, showcase the qualities of a food blender, offer makeovers in order to introduce makeup products, or highlight the effectiveness of a new formula of cleaner.

Your goal is to draw in customers, offer them samples or make them “see how easy” it is to use the product, answer questions, and direct them towards the product display. At the end of the day, you may or may not convince the customer to buy, but you definitely have the opportunity to meet new people and try new products.

Should I be an In-Store Demonstrator?

You should have a high school degree or higher and share these traits:
  • Team Player: You're able to listen, communicate, and work with tons of different people.
  • Trustworthy: You are known for your personal integrity and honesty.
  • Independent: You enjoy flying solo and doing things your own way.

  • Also known as: Event Specialist, In Store Demonstrator

    How to become an In-Store Demonstrator

    Most In-Store Demonstrators have no higher education and get on-the-job training. Think about earning a Certificate or Bachelor's degree to increase your competitiveness in the field. Chart?chd=s:9qadaa&chl=no+college+%2876%25%29|certificate+%2820%25%29||bachelor%27s+%284%25%29||&cht=p3&chs=466x180&chxr=0,76,76
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