Decide what goods a retail store will sell, and how they will be marketed.
What does the future hold? Without a magic ball, no one truly knows. And yet, businesses the world over count on a certain degree of premonition when they plan out a product unveiling two years into the future, or schedule changes in hardware or infrastructure within the next decade. A Futurist is the professional combination of Mathematician, Scientist, and Fortune Teller who offers predictions of what the future holds.
As a Futurist, you might have a background in just about anything. Whether you’ve been a Lawyer, a Landscaper, or a Librarian, you’ve acquired the skills of reading between the lines, understanding what people want, and forecasting behaviors.
You earn the title of “Futurist” when you tap into that understanding and begin to draw conclusions about how customers will act five or more years into the future. Will they go back to brick-and-mortar shopping or rely even more heavily on the Internet?
While your skills benefit pharmaceutical companies planning to promote a new line of medications and toy manufacturers seeking the new generation of electronics, you also promote a better understanding of important societal issues. For example, you might forecast gas consumption, or crunch the most reliable data to calculate up-and-coming economic powerhouses, key players in the political world, or world-altering weather changes.