Fashion Publicist

Build up the reputation of a fashion brand or Designer.

Quick Stats

Very Good

Salary Range
$31,000 – $95,000

Data from U.S. Department of Labor

What do Fashion Publicists do?

As a Fashion Publicist you are the Public Relations Representative for your client. This means you promote, exalt, and proclaim how wonderful their product is in an attempt to convince Editors and Journalists to notice it. Like all good PR Reps a Fashion Publicist also does damage control, so when your Fashion Designer knocks out a camera man with a chair you are there to send flowers to appropriate parties and smooth talk the press into ignoring the rumors about a broken nose.

Being a Fashion Publicist is a great position if you want to be at the intersection of media and fashion. You get to work very closely with a brand or Fashion Designer and spin their stories in a way that is both true to their style and favorable to their public appeal. To do this you must think up ways to continually get your name in the press, go on talk shows, write press reports, and generally garner as much attention as possible. Ideally you would love this attention to be positive, but if its not then you need to make it less negative.

So you are a mix between a Politician, News Correspondent, and a fashion connoisseur. You must be on your toes at all points and react appropriately to whatever situation comes your way whether you are on a radio show or at an opening gala.

Should I be a Fashion Publicist?

You should have a bachelor's degree or higher and share these traits:
  • Reliable: You can always be counted on to do a good job.
  • Detail Oriented: You pay close attention to all the little details.
  • Persistent: You keep pushing through, even when faced with tough obstacles.

  • Also known as: Fashion Media Relations Specialist, Fashion Promoter, Fashion Public Relations Specialist

    How to become a Fashion Publicist

    Most Fashion Publicists have a Bachelor's degree. Chart?chd=s:dgh9oa&chl=no+college+%284%25%29|certificate+%287%25%29|associate%27s+%288%25%29|bachelor%27s+%2866%25%29|master%27s+%2815%25%29|&cht=p3&chs=466x180&chxr=0,4,66
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