Study information to help advise strategic decision making.
Plans programming for radio or television stations or network: Determines type, length, and time of each program, including commercial announcements and newscasts, as well as entertainment programs. Evaluates programming available from distributors, syndicators, and independent producers to recommend acquisitions for broadcast. Confers with PRODUCER 159.117-010 and DIRECTOR, TELEVISION 159.067-014 or DIRECTOR, RADIO 159.167-014 to solve production or casting problems. May establish work schedules for ANNOUNCERS 159.147-010, audition and hire talent, and negotiate contracts for spot commercial announcements. May be known as Director, International Programs if programming for foreign broadcasts.