Fit out the stage for theater productions.
As a Digital Creative Director you lead a creative team focused on developing innovative ideas and making them happen in the digital world. So you’re a Creative Director first and foremost – an idea machine and a leader – and your specialty as Digital Creative Director is the digital realm.
This means that Digital Creative Directors have one foot in the art world and another in the business world. You are responsible for the ideas being churned out by your team, as well as the creative budget, the deadlines, and relationships with your clients.
You might be working with everything from film, to print, to social media, and anything digital in between. You have to be able to push your team’s ideas to the extreme, and get the very best out of them. You have to be a good communicator, not just for the sake of relaying ideas to your team, but to understand the best way to communicate to your audience and your client. You should be passionate, confident, and fairly hands-on with your work.
The thing to remember about the internet and the digital realm in general is how quickly it’s changing. It will be your responsibility to stay on top of those changes, making sure your team has the latest technology – if your budget allows that – and knowledge of what’s going on in the particular industry you’re in. Always stay one step ahead.