Demand Planner

Calculate the demand for a company's products.
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Quick Stats


Salary Range
$34,000 – $107,000

Data from U.S. Department of Labor

What do Demand Planners do?

In business terms, demand is the amount of product customers want. Because producing goods is a costly proposition, businesses like to have an idea of how many widgets they need to make. That’s where you come in. As a Demand Planner, you input a variety of components, and spit out an estimate of what the demand will be.

This type of planning is a huge boon for those in manufacturing and retail businesses. With an accurate forecast of future sales, planning teams can organize deliveries, production, inventory, and staffing hours.

This not only helps the company set goals, but also saves money. With the cost of running production facilities, maintaining employee pay and benefit packages, obtaining materials, and shipping and delivery, every product that is produced but not sold affects the bottom line.

These are all things that Demand Planners take into consideration when they put together a plan. In addition, Demand Planners consider the state of the economy, geographical effects on sales, seasonal merchandise, changing attitudes, sales trends, and special promotions.

The forecasts that you make are not just a stab in the dark. You gather information from a variety of sources and do a serious amount of number crunching. You use statistics, knowledge of the competition, and your understanding of the company’s procedures and costs to produce best- and worst-case scenarios for the upcoming marketing campaign, outdoor season, Christmas period, or sales quarter.

Should I be a Demand Planner?

You should have an associate's degree or higher and share these traits:
  • Trustworthy: You are known for your personal integrity and honesty.
  • Team Player: You're able to listen, communicate, and work with tons of different people.
  • Detail Oriented: You pay close attention to all the little details.

  • Also known as: Business Planner, Corporate Planner, Division Commander, Personnel Worker

    How to become a Demand Planner

    We recommend at least an Associate's degree. Check out these schools offering Demand Planner-related education!
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