Consumer Advocate

Create awareness about products and practices that scam consumers.
picture of Consumer Advocate

Quick Stats


Salary Range
$75,000 – $165,000

Data from U.S. Department of Labor

What do Consumer Advocates do?

Advocates work in nearly every industry. Their goal is to inform the public and inspire people to take action as needed. While the image of a picket line is perhaps a little dramatic, that’s the type of attention Advocates like to promote. They also contact citizens through mailings, phone calls, websites, blogs, and public speeches.

Consumer Advocates are a type of Advocate. They target gimmicks, products, frauds, or services that aim to rip off consumers.

You’ve probably heard of the Better Business Bureau. It’s one of the leading Consumer Advocate groups that you could work for if you want to get into this career. It checks into claims about businesses, and works to get them shut down or fined if they’re found guilty of putting out misleading advertising, using questionable sales tactics, or selling dangerous products. As a Consumer Advocate, you work to expose manufacturers, hospitals, retail establishments, or other businesses that threaten the safety of the consumer.

Sometimes, the issue is safety, such as mercury in children’s toys; other times, you work to educate the public about services that could help them. For example, the AARP is a group that works to inform the elderly population about the availability, cost, and options of health insurance and other services.

From the care that patients receive at the hospital to the medications lining the Pharmacist ’s shelves, you’re always looking for ways to keep citizens safe.

Should I be a Consumer Advocate?

You should have a doctoral degree or higher and share these traits:
  • Detail Oriented: You pay close attention to all the little details.
  • Calm Under Pressure: You keep your cool when dealing with highly stressful situations.
  • Logical Thinker: You take a step-by-step approach to analyze information and solve problems.

  • How to become a Consumer Advocate

    Most Consumer Advocates have a Doctorate. Start by getting your Bachelor's degree. Chart?chd=s:aaaaf9&chl=||||master%27s+%288%25%29|doctorate+%2892%25%29&cht=p3&chs=466x180&chxr=0,0,92
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