Concert Promoter

Coordinate all aspects of putting on rocking concerts.

Quick Stats


Salary Range
$40,000 – $114,000

Data from U.S. Department of Labor

What do Concert Promoters do?

The music industry is a business, and concerts are one of the most important products it sells. Concerts are what gets new fans interested in bands, sells merchandise and CD’s and introduces new talent. And they are also what you spend your job concentrating on. Concert Promoters are in charge of making sure everything involved with a concert, from bookings to marketing to day of, goes perfectly.

The beginning of any concert organizing starts with the booking of the band. As a Concert Promoter, you work with Music Agents and Talent Buyers to find acts, both opening and main stage, and then negotiate with each band’s entourage and venue owners for how much the bands will make.

After negotiations and booking you start in on marketing. You’ll need to decide where to best put your advertising money, which might mean free ticket contests on the radio, flyers around town, TV ads or billboards. Concert Promoters are also in charge of the public relations, so either you’ll hire a firm to take care of the media or do the press releases, interviews, press conferences and other media relations yourself.

Once the concert date gets close you’ll start hiring ticket takers, security and anyone else who will work the concert. When the actual night comes your job isn’t over yet, you’ll be at the venue to make sure everything goes off without a hitch, helping to troubleshoot on unforeseen problems and taking care of any last minute needs that pop up.

Should I be a Concert Promoter?

You should have a bachelor's degree or higher and share these traits:
  • Reliable: You can always be counted on to do a good job.
  • Calm Under Pressure: You keep your cool when dealing with highly stressful situations.
  • Ready for a Challenge: You jump into new projects with initiative and drive.

  • Also known as: Concert Or Lecture Hall Manager

    How to become a Concert Promoter

    Most Concert Promoters have a Bachelor's degree. Chart?chd=s:odd9hd&chl=no+college+%2812%25%29|certificate+%2825%25%29|associate%27s+%283%25%29|bachelor%27s+%2852%25%29|master%27s+%286%25%29|doctorate+%283%25%29&cht=p3&chs=466x180&chxr=0,12,52
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