Competitive Marketing Engineer

Keep tabs on competitors’ products so your company can get ahead.
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Quick Stats


Salary Range
$42,000 – $118,000

Data from U.S. Department of Labor


What do Competitive Marketing Engineers do?

In the software industry, competition is so fierce that there’s a job devoted just to analyzing it: Competitive Marketing Engineer. A Competitive Marketing Engineer sizes up the competition for a software company so it can do a better job making and selling products.

The equivalent of looking at the runner next to you during the 50-yard dash, your occupation as a Competitive Marketing Engineer is seeing where the other guy is so you can do what’s necessary to gain or maintain a lead. Equal parts Software Engineer and Marketing Coordinator, you understand both the technical advantages of your competitors’ products — the engineering side — as well as the emotional benefits: the marketing side.

A Product Marketing Engineer who’s uniquely focused on analyzing competitors’ offerings, you therefore spend the majority of your time installing, configuring, and using software from other companies, all the while performing various tests that help you identify and benchmark their strengths and weaknesses. Ultimately, you then record and present your findings to Product Managers, Salespeople, and Software Engineers so they can design better products and do a better job of selling existing products to comparison shoppers.

In a way, then, you’re an Intelligence Analyst: It’s your job as a Competitive Marketing Engineer to gather information about your corporate enemies so you can wage a more successful war against them!


Should I be a Competitive Marketing Engineer?

You should have a bachelor's degree or higher and share these traits:
  • Logical Thinker: You take a step-by-step approach to analyze information and solve problems.
  • Detail Oriented: You pay close attention to all the little details.
  • Outside the Box Thinker: Your creative brainpower gets a workout as you come up with innovative ideas.

  • How to Become a
    Competitive Marketing Engineer

    We recommend at least a Bachelor's degree. Check out these schools offering Competitive Marketing Engineer-related education!
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