Direct a company’s daily affairs as its second-in-command.
A College Recruitment Coordinator is in charge of creating its recruitment strategies and organizing its team of College Recruiters. You oversee the College Recruiters as they spend their days telling prospective students and their parents how great the college is in hopes that they’ll attend it when they graduate from high school.
You see, a college isn’t just a school. It’s a business, and every business needs customers. A college’s customers just happen to be students. As a College Recruitment Coordinator, therefore, you’re the equivalent of a Sales Director: It’s your job to help your Sales Representatives —the College Recruiters—convert prospects into customers.
“Sales calls” might take the form of on-campus meetings with prospective students. They might be college fairs in high school gymnasiums. They might even be in-home visits with parents. Always, however, you’re the person who handles recruitment logistics and strategy.
For instance, you organize, arrange, and schedule recruitment meetings and presentations. You hire, train, and supervise the College Recruiters who conduct them. And, you develop the various messages delivered before, during, and after them—by phone, mail, social media, and email—be they related to academics, financial aid, or social activities.
As a College Recruitment Coordinator, you typically work in a school’s admissions office. Sometimes, however, you work for a school’s athletics department, in which case you function like a Professional Sports Scout, paid to find and woo top college-age talent to join a specific team or program, often by offering scholarships and other merit-based rewards. No matter what type of College Recruitment Coordinator you are, however, your end game is the same: attracting more students—and, ultimately, more tuition!