Teach university students about marketing.
A Business Professor’s job is a lot like that of any Teacher. Business Professors teach their students their specific subject, and they give homework and tests, require class participation, and offer extra help when necessary. The differences are in the age of a Business Professor’s students and the level at which he or she teaches.
If you’re a Business Professor, you work in academia, which is a fancy way of saying “college” or “university.” You teach students who are getting degrees as undergrads, graduate, or PhD students. So obviously, this isn’t a teaching job that involves coloring pictures or recess.
When you work with older students, you really need to be at the top of your game. Many of them (especially Master’s or PhD candidates) do their own research. So if you don’t know what you’re talking about, they’ll know. This is a big reason why as a Professor, you don’t just teach, you also research and write.
Professors are required to continue learning even after being hired, and many employers will base the continuation of your teaching contract on the work you do outside of the classroom. So you carry out original research, write reports, and present papers to academic organizations to prove you’re still learning.
You can focus on a specific area of business, like economics. Or you can teach general business classes. You lecture a few days a week, and spend the rest of the time meeting with students for consultation, preparing new lectures, and working on your own research.