Investigate events and people to tell the public what’s going on.
It’s been said that a picture is worth a thousand words. In the world of radio, however, there are no pictures available. And sometimes, images on the television make no sense unless the viewer knows where the scene was shot.
In short, television shows and radio programs often need a Translator who can render information in words for the audience. As an Announcer, you handle this important task.
Announcers who work for radio stations are rarely, if ever, seen. In fact, if you’re one of these Announcers, you may never be recognized in your community unless you open your mouth to speak. By contrast, some Announcers who work on television shows do get a bit of on-camera time. If you announce sports programs, for example, you might be allowed to show off your pearly whites.
In most cases, you’re given a script of information to read to your audience. Weather reports, traffic accidents, news items, commercial sponsorships, descriptions of people, and blow-by-blow accounts of events are all fair game for the Writer of your script. At times, you edit the script to fit within the amount of time you’re given.
When your station holds a fundraising event, or your organization is asked to sponsor a meeting in the community, you might be asked to participate and entertain your listeners. Often, you have no script to read for these events, but you always come up with something to say.
In small stations, you also handle a variety of technical tasks, including keeping a program log, cueing up music, writing advertising scripts, and operating a transmitter.