Advertising Photographer

Sell products by shooting photos that say, You want to buy this!

Quick Stats

Salary Range
$17,000 – $63,000

Data from U.S. Department of Labor

What do Advertising Photographers do?

Advertising Photographers take pictures that help sell products. This is not just snapping a shot of a cereal box—their work can be as visually impressive and challenging as any other form. If you’ve ever flipped through a fashion magazine, for example, the ads can be as beautiful as the fashion spreads, thanks to the Advertising Photographer.

Often you — an Advertising Photographer — sell your product more by what you associate it with than by the actual thing itself. For example, if you photograph a pair of sandals, you are marketing to different audiences if you shoot them on someone running to catch a bus versus if you shoot them on a beach towel.

Your job is to create a visually compelling image that aligns with the brand image you are representing. To do this you meet with your clients and feel out their expectations. You design the photo shoot and convince them of your vision. You then arrange any and all necessary props and Models to set up and execute the shoot. After that you edit your photos, and present the finished products.

You will have a lot of artistic license in this work and cover a large range of requests, so get ready to draw on your whole arsenal from lighting skills to combination printing and soft focus fades.

Should I be an Advertising Photographer?

You should have a high school degree or higher and share these traits:
  • Reliable: You can always be counted on to do a good job.
  • Flexible: You're open to change and think variety is the spice of life.
  • Team Player: You're able to listen, communicate, and work with tons of different people.

  • How to Become an
    Advertising Photographer

    Most Advertising Photographers have no higher education and get on-the-job training. Think about earning a Certificate or Associate's degree to increase your competitiveness in the field. Chart?chd=s:9cddaa&chl=no+college+%2864%25%29|certificate+%2829%25%29|associate%27s+%284%25%29|bachelor%27s+%284%25%29||&cht=p3&chs=466x180&chxr=0,64,64
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