Advertising Degree: What to expect?

If you want to know what the typical workday of an Advertiser is like, imagine the show Mad Men, but without the copious drinking, flirting, and shirking of work. In fact, just take the basics: that Advertisers meet with clients, figure out what those clients are looking for, and then, through a combination of marketing data and creativity, come up with an advertising campaign that satisfies the customers.

Advertisers are the people who draw attention to products, companies, organizations, or services. They create catchy slogans and attractive images that pop up in television commercials, billboards, and magazine ads.


Getting into this field requires at least a four-year bachelor’s degree. It’s not really important what you study, though a degree in business or communications can be the most helpful. The reason why there’s no set degree in advertising is that this field encompasses such a range of skills that employers simply look for those who can accomplish the necessary tasks. These skills include being able to function well within a team, communicate effectively, and work on schedule.

Since most schools don’t have a specific major in advertising, you should minor or specialize in the field. Online universities and art schools are excellent places to look for this field of study, and getting an online advertising degree can be a wonderful option if you hope to work while going to school, or are looking to gain extra experience to add to your already-full resume.

No matter where you go, expect to spend your time in school learning subjects like digital production skills, layout techniques, and color and style options.

Next Step

After you graduate, look for entry-level positions as a Media Coordinator, or Account Manager. Though some continue on to get advertising master’s degrees, for the most part, hard work combined with experience is all that’s necessary to move up the company ladder.

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